Category Management

Complete auto-care category management. With extensive experience in auto-care, we can assist you with a complete package in auto-care category management. Our services include:

Market Research and Strategy Development:

Although the global market for auto-care is around USD 11.6 million and is growing at a pace of 2-3%, the specific opportunity in any geography is fluid. The Auto-care market in India highly fragmented and the opportunities in each region, is considerably challenging.

ATBS has the expertise to analyse available market research data and triangulate the same considering your specific market, channels, and strengths along with hands-on market operating experience to arrive at your auto care strategy.

Competitive Analysis

ATBS has extensive experience in monitoring and analysing the marketplace. We are experts at

  • Competition data analysis
  • SWOT Analysis
  • Pricing comparison
  • Product/brand positioning
  • Complementary or cross product category opportunities evaluation

Pricing Strategy

Juxtaposing your brand equity with market operating conditions and competition, ATBS will arrive at the right pricing dynamics for your range of products. We will provide you with optimal pricing suggestions to increase sales and improve profitability based on seasonal and non-seasonal pricing requirements.

Managed Sales & Marketing:

ATBS has brand building and marketing management capabilities. We have helped in establishing brands such as Lucas TVS filters, Shell Car Care and IFB Automotive in the automotive after-market and accessories market. ATBS can provide out-sourced Sales and Marketing management and on- ground execution. Our services include

  • Marketing management
    Marketing strategy
    Creative Design
    Marketing plan
    Marketing execution – Both ATL & BTL Promotions
  • Sales Management
    Sales manpower recruitment
    Day-to-day management of sales personnel
    Driving sales plans

Product Fulfilment

ATBS can help define a specific distribution strategy based on your requirements. From identifying channel partners to set up your own warehouses or distribution infrastructure, ATBS’ expertise in the Indian market will help reduce the learning curve in your auto-care journey. With warehousing and distribution facilities in Ahmedabad, NCR, Bangalore, Chennai and Pune, ATBS can also distribute the product on your behalf through its own network. An effective product fulfilment strategy based on your sales channels will ensure minimum stock-out and high fill-rates, thereby minimising sales losses.

DISTRIBUTION AND LOGISTICS:

ATBS can help define a specific distribution strategy based on your requirements. From identifying channel partners to setting up your own warehouses or distribution infrastructure, ATBS’ expertise in the Indian market will help reduce the learning curve in your auto-care journey.

With warehousing and distribution facilities in Ahmedadbad, NCR, Bangalore, Chennai and Pune, ATBS can also distribute the product on your behalf through its own network.

MARKETING & SALES:

ATBS has, through its sister-concern, Martrikz Pvt Ltd, brand building and marketing management capabilities. We have helped in establishing brands such as Lucas TVS filters, Shell Car Care and IFB Automotive in the automotive after-market and accessories market. Martrikz will also provide out-sourced Sales and Marketing management and on-ground execution. Our services include

  • Marketing management
  • Marketing strategy
  • Creative Design
  • Marketing plan
  • Marketing execution – Both ATL &
  • BTL
  • Sales Management
  • Sales manpower recruitment
  • Day-to-day management of sales
  • personnel
  • Driving sales plans