Passionate about Auto Care?
You are in the right place.
Our interest in Auto Care is more than a decade old.
Starting with the automotive after-market, our interest moved from under-the-bonnet products to auto cosmetics and overall wellness of the automobile. Our expertise in the category brought us the opportunity to launch Shell Car Care in India. Starting with imported products, we were instrumental in localization and complete product portfolio management.
We can assist you if you are –
- A Brand/OEM interested in launching your own range of auto-care products.
- A channel partner wanting to enhance your product offerings.
- An auto-care enthusiast looking for unique DIY solutions.
200+
products Expertise in product management
500+
trade partners Distribution/Channel management
10+
production facilities
Global production infrastructure
80+
sales personnel
Pan-India on-ground sales footprint
Connect with us
For a holistic auto-care solution.

BRAND/OEM
As an organization, if you are interested in launching your own auto-care range or enhancing an existing range, talk to us. We can provide you with:
- Category Management
- Product Development
- Manufacturing
- Distribution
- Brand and Marketing management

DEALER /TRADE PARTNER/WORKSHOPS
Product identification/sourcing
Product Categories
- Pre-wash
- Washing
- Polishing
- Protection
- Maintenance
- Interior
- Kits

AUTO-CARE ENTHUSIAST
Tired of not getting enough information or the right product for your needs? Click on the link below and get access to a range of high-quality auto-care products.
Something that you still need and are not able to find here. Get in touch. Click here to put in your requirement and we will find it for you
CATEGORY MANAGEMENT
Our expert Category Management team formulates strategic and tactical plans to create a product mix that works to leverage India-specific market requirements. We create a profitable product plan
to prevent product shortage and lost sales.
PRODUCT DEVELOPMENT
Combining the evolving needs of our customers with our deep understanding of products and
marketplace, we develop products and solutions that are exemplary and sustainable.